How to Productize a Super Custom Service with Miranda Braithwaite
In this episode of the Yay for Business Podcast, Courtney interviews brand and web designer Miranda Braithwaite from Moonstone Creative. Miranda shares how she used astrology to create a unique branding process, built a 3-tier product suite, and transformed her custom design business into a streamlined, profitable offer ladder. You’ll hear how she battled perfectionism, ditched over-customization, and launched her signature service with confidence. If you're a creative service provider ready to stand out and scale with less stress, this conversation is packed with insights.
Yay for Business with Courtney Chaal · Miranda Braithwaite, Courtney Chaal
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
If you’ve ever felt like your services are too custom to be simplified, you need to meet Miranda Braithwaite from Moonstone Creative—a brand and web designer who creates astrology-infused brands based on your birth chart.
In this episode, we talk about how Miranda went from overdelivering and undercharging to building a three-tier product suite that attracts dream clients, books up her calendar, and sets her apart as a market of one.
Together we go deep on:
- How she infused astrology into her entire design process (and why clients LOVE it)
- Why the "mini offer" route didn’t make sense for her—and what she did instead
- Breaking the addiction to over-customization and perfectionism (this part is a must-listen)
- What finally got her to launch the damn thing (hint: tough love + deadlines)
- And the exact structure of her offer suite (including the signature service that starts it all)
This is one of those juicy behind-the-scenes convos that shows you what it really looks like to evolve your business, own your magic, and design offers that sell themselves.
Whether you’re a designer, coach, or service provider who wants to do things differently (and more joyfully), this episode is going to give you permission and a game plan.
✨ What You’ll Learn in This Episode:
- Why astrology makes Miranda a better brand designer (seriously, it’s genius)
- The surprising reason her clients are excited to upgrade to higher-ticket offers
- How to create a 3-tier product suite without being random or redundant
- The mindset shift that helped her launch her service with confidence
- What it really takes to turn your “messy magic” into a marketable system
🔗 Resources & Links Mentioned:
Book your $100K Roadmap Call with me! (I'm doing 100 free calls first come, first served!)
Six Figure Sprint: https://courtneychaal.com/six-figure-sprint
Yay for Clients: https://courtneychaal.com/yay-for-clients
Client Capacity Calculator: https://courtneychaal.com/calculator
All my offers: https://courtneychaal.com/shop
Freebies: https://courtneychaal.com/free
Hang out on Instagram: https://www.instagram.com/courtneychaal/