Ep. 65 Empathy Journal
On this week's episode, I am sharing my absolute #1 copywriting tip for coming up with language that connects on a VISCERAL level with your target audience. If you have been struggling to find the right words in your messaging, this is for you! If you want your business to have the kind of copy that people love to read, this is for you!
Yay for Business with Courtney Chaal
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Show Notes
On this week's episode, I am sharing my absolute #1 copywriting tip for coming up with language that connects on a VISCERAL level with your target audience.
We are talking about the psychological phenomenon called the Curse of Knowledge that is preventing you from connecting with your ideal clients on a deeply, emotional, visceral level! Unless you step outside of your point of view, your marketing messaging is going to come form your point of view. To step outside of your point of view requires empathy.
In today's episode, we're specifically covering
- The Curse of Knowledge
- What empathy actually is
- How to connect to audiences you don't relate to
- The Empathy Journal
- Putting yourself in the shoes of your ideal client
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