USL's Bold Future w/ Greg Lalas
USL Chief Marketing Officer Greg Lalas joins us to discuss future plans for USL, pro/rel, story telling and growing the sport in this country.
April 18, 202252m 36s
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Show Notes
USL Chief Marketing Officer Greg Lalas joins us to discuss future plans for USL, pro/rel, story telling and growing the sport in this country.
0:00 Intro 1:19 Why USL 5:36 Obstacles and Opportunities 7:54 Driving TV Viewership 10:26 Creating Fans 16:47 2026 World Cup 20:36 Pro/Rel 30:31 Drive to Survive 39:28 Criticism of US Soccer Media 46:10 Alexi Lalas Secrets 49:51 Future of USL