Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay Subramaniam & Sajith Sivanandan

Whether you're creating content, avidly consuming it, or believe you're untouched by its influence - you have a tremendous impact on the content industry. With this erudite episode, dive into the dynamic world of entertainment.

It was a pleasure to sit with the three masterminds operating behind the curtains of the streaming, multiplex and talent industry. They share not only their journeys but also their data-driven viewpoints.

Decode the expanse of this market, the strategies and the upcoming trends - the hidden aspects and even the subconscious manipulations that frequently go unnoticed. If you're aiming to build, innovate, or establish a presence within this realm, consider this episode an essential guide.

Follow Nikhil here: 

Twitter https://twitter.com/nikhilkamathcio/ 

Instagram https://www.instagram.com/nikhilkamathcio/ 

Facebook https://www.facebook.com/nikhilkamathcio/ 

Linkedin https://www.linkedin.com/in/nikhilkamathcio/ 

Koo https://www.kooapp.com/profile/Nikhilkamath

Ajay Bijli: Founder of PVR Cinemas & Managing Director of PVR INOX Ltd. (The merged entity of PVR Cinemas and Inox)

Follow Ajay here:

Twitter https://twitter.com/ajaybijli

Vijay Subramaniam: Founder & Group CEO of Collective Artists’ Network

Follow Vijay Subramaniam here: 

Twitter https://twitter.com/vijaysubs

Instagram https://www.instagram.com/vijaysubramaniam84/

Linkedin https://www.linkedin.com/in/vijaysubramaniam/

Sajith Sivanandan: President & Head of Disney+ Hotstar

Follow Sajith Sivanandan here:

Linkedin https://www.linkedin.com/in/sajithsivanandan/ 

TIMESTAMPS

00:00 - Intro 

01:40 - How Nikhil crossed paths with each Guest

03:52 - The Birth of PVR: Ajay Bijli’s story 

09:02 - Vijay’s unconventional journey into entertainment

14:31 - The Uncanny CEO of Hotstar

23:14 - Influence of Glamour on Decision Making

26:08 - Evolving Landscape: The History of Celebrity Agents

31:56 - Market Size of OTT, TV & Studios 

34:47 - OTT vs. TV: Is there a comparison?

39:59 - How does India watch Content?

44:05 - Dive into Cinema: Multiplex vs. Single-Screen 

47:04 - Regional Diversity in Cinema

49:04 - Insights into Gender Behaviour & Demographics

50:48 - Revenue Tango: Producers & Multiplex

54:27 - Do OTTs Pose a Challenge to Multiplexes? 

01:00:34 - Reviving Theatrical Magic Post COVlD

01:01:56 - Sports Streaming in India

01:04:31 - Subscriptions: The Psyche of the Consumer

01:06:30 - Future of the Sports-Cinemas Nexus

01:08:30 - Economics of Talent 

01:16:40 - Creators' Crucial Role in the Content Ecosystem

01:22:00 - Should the Movie Business Model change?

01:38:00 - Writers, Scripts, Action : We Need Better Stories!

01:41:16 - The Celebrity Market

01:46:52 - Future of Content and Influencers 

01:53:34 - Where is Media Heading?

01:57:40 - Gaming's Emergence: Threats & Transformations

01:59:26 - AI's Role in Content Creation 

02:01:35 - OTT's Selection Criteria

02:04:33 - Distinguishing Unique Qualities of Major Talent

02:06:23 - Nikhil's personal opinion on panellists 

02:08:59 - Second Edition : Pick A Charity and be part of something Incredible!

02:12:32 - A Surprise Jam Session

02:13:47 - Outro

#Nikhilkamath #Podcast #WTFiswithNikhilKamath #WTFistheWorldofContent #Cinema #Movies #Media #Artists #OTT