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Why Quartz Wants to Be a 'Big Niche' Publisher

Why Quartz Wants to Be a 'Big Niche' Publisher

Jay Lauf, president and publisher of Quartz, talks about why the business publication is focused on ads over subscriptions, how it's betting on branded content and why it doesn't need an audience of 100 million to be successful.

WSJ Media Mix

January 12, 201729m 18s

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Show Notes

Jay Lauf, president and publisher of Quartz, talks about why the business publication is focused on ads over subscriptions, how it's betting on branded content and why it doesn't need an audience of 100 million to be successful.

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