#205 – Matt Cromwell on Redefining WordPress Product Growth in a Crowded Ecosystem
In this episode, Nathan Wrigley talks with Matt Cromwell about Matt’s new agency, Roots and Fruit, which is aimed at helping WordPress product businesses grow sustainably. They discuss shifts in the WordPress ecosystem, the importance of focusing on the
February 18, 202630m 54s
Audio is streamed directly from the publisher (episodes.castos.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode, Nathan Wrigley talks with Matt Cromwell about Matt’s new agency, Roots and Fruit, which is aimed at helping WordPress product businesses grow sustainably. They discuss shifts in the WordPress ecosystem, the importance of focusing on the entire product experience (not just code), and how saturation and increased competition mean success requires more than just “build it and they will come.” Matt shares insights from his GiveWP and StellarWP journey and explains how he now supports both solo founders and teams with strategies prioritising customer experience, smart marketing, and purposeful growth.