The Marketing Flexibility that Comes from Composite Cattle (WCP 489)
Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health
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Show Notes
The more off ramps we can build into our cattle marketing strategy the better. Having versatile cattle that are capable of working in multiple different enterprises gives us more opportunities. Mason Lautenschlager has been on a journey to develop a composite breed that can provide marketing flexibility along with maternal longevity for his customers. He joins me to discuss the process of developing this breed today.
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