
Workbook Radio
98 episodes — Page 2 of 2
Episode 048- Doug Menuez, Part 4: Epiphanies
In this four part series, I sat down with award winning photographer and director Doug Menuez. In this final Chapter, Doug gives advice on how to merge your personal work with the work you've been hired to do as well as a creative lesson courtesy of Steve Jobs.
Episode 047- Doug Menuez, Part 3: The Crazy Dream
Award winning photographer and director Doug Menuez talks about his first foray into music videos and then goes into the heart of FEARLESS GENIUS, a personal project 15 years in the making in which Doug visually archived the innovators whose work changed the world we live in forever.
Episode 046- Doug Menuez, Part 2: Creating during COVID
In this part 2, Doug Menuez discusses the projects he's been working on during Safer at Home. From music videos to proof of concept, Doug talks about the healing power of art and his optimism in the future of the industry.
Episode 045- Doug Menuez, Part 1: The Human Condition
In this four part series, we speak with Doug Menuez about his storied career spanning 35 years as a photographer and director. In this episode, Doug talks about his calling to capture the human condition, how it connects us, and how that's carried him from photojournalism to fashion advertising and beyond.
Episode 044- Community during COVID-19 with Inti St. Clair
On this episode, Workbook Regional Rep Mary Preussel spoke with Photographer/Director Inti St. Clair on the value of community, and how a chance opportunity during COVID-19 turned into a new business venture.
Episode 043- Brand Creative Manager Lauren Danford
On this episode, Workbook Regional Rep Mary Preussel sits down with Lauren Danford, Brand Creative Manager at The Richards Group (clients include Sub Zero, Wolf, and Cove). Listen in as they talk about work in the time of COVID and what the future of advertising might look like.
Episode 042- Creative Buyers Answer Artist's Website Questions
At a pre-COVID event hosted by Workbook Rep Mary Preussel, Art Producer Katie Bunstma and National Photo Agent Quitze Nelson started the evening with audience questions about artist websites. Here landing page do's and don'ts as well as image count tips on this episode of Workbook Radio!
Episode 041- Tim Tadder & Art for Assistants
On This Special Episode, Workbook Rep Heidi Goverman and Photographer/ Director Tim Tadder discuss ART FOR ASSISTANTS, an initiative that was created to answer to a need and has turned into a community of art and support. For more information on Art For Assistants, please visit our Newsroom at workbook.com. You can also search the phrase "Art for Assistants" on GoFundMe.com. Special thanks to Tim Tadder and all the participating artists. Thanks for listening to workbook radio.
Episode 040- Soft White Underbelly with Mark Laita, Part 4
In this extended episode, we wrap up with Mark Laita and his discussion of his personal project Soft White Underbelly. He reflects on how this project has revitalized his photography, and offers advice for other artists pursing personal work. For more on Soft White Underbelly, click here.
Episode 039- Soft White Underbelly with Mark Laita, Part 3
On this episode, Mark Laita talks about the evolution of his project's success Soft White Underbelly on YouTube, and what makes a platform like Patreon so appealing. For more of Soft White Underbelly on YouTube, click here. For more info on its Patreon, click here.
Episode 038- Soft White Underbelly with Mark Laita, Part 2
On this episode, WBR Producer Jacqueline Lopez and Workbook Photographer Mark Laita discuss the personal impact of Soft White Underbelly, as well as the help and hurt of social media. TRIGGER WARNING: THIS INTERVIEW CONTAINS SUBJECT MATERIAL THAT MAY NOT BE SUITABLE FOR ALL AUDIENCES. LISTENER DISCRETION IS ADVISED.
Episode 037- Soft White Underbelly with Mark Laita, Part 1
Workbook Radio producer Jacqueline Lopez spoke with Workbook Photographer Mark Laita about his personal project ten years in making that is now taking social media by storm. In this part one of four, they discuss the origins of Soft White Underbelly, a video series honoring those we often look past. TRIGGER WARNING: THIS INTERVIEW CONTAINS SUBJECT MATERIAL THAT MAY NOT BE SUITABLE FOR ALL AUDIENCES.PERSONAL DISCRETION IS ADVISED. For more information on Soft White Underbelly, visit softwhiteunderbelly.org
Episode 036- Daniel Bedell & Gregory Manchess
Photographer/podcaster Daniel Bedell strikes up and insightful conversation with award-winning illustrator Greg Manchess.
Episode 035- Creative Buyers talk Social Media
Gain valuable insight about social media from Creative Producer Ron Beinner, Visual Lead Anna Dickson, Sr. Art Producer Brian Gibson, Art Producer Jen Lamping. Moderated by Workbook rep Heidi Goverman.
Episode 034- Creative Buyers on Website and Emails
We're back in Palm Springs with Workbook's Heidi Goverman. In her latest panel, Heidi discusses websites and emails with Creative Producer Ron Beinner, Visual Lead Anna Dickson, Sr. Art Producer Brian Gibson, and Art Producer Jen Lamping.
Episode 033- Daniel Bedell & Todd Miller
On this episode, we're introduced to an ongoing series called 'Quick Question' with photographer/podcaster Daniel Bedell. In this first installment, Daniel talks with Todd Miller, Chief Creative Officer of the Experian in-house agency The Cooler, about what Todd looks for in an artist and how to stand out with your mailers.
Episode 032- Kirsten Ulve, Part 2
On this episode, Social Media Director Thomas James talks to Kirsten about her work in textiles, finding inspiration, things she's working on and dream projects.
Episode 031- Kirsten Ulve, Part 1
Workbook Social Media Director Thomas James interviews illustration and animation artist Kirsten Ulve. Kirsten, whose work graces the cover of our 2019 Fall Illustration Workbook, talks about her 'style bubble,' her humble beginnings, and caricature work.
Episode 030- Standing Out In a Saturated Market: Artist Edition, Part 4
Workbook Rep Heidi Goverman talks with commercial photographers Shelly Waldman, Nathalie Gordon, Zach Anderson, and Jason Elias about how they use social media to benefit their business.
Episode 029- Standing Out In a Saturated Market: Artist Edition, Part 3
On this episode we're talking promo mailers and emails. Find out what photographers Shelly Waldman, Jason Elias, Nathalie Gordon, and Zach Anderson have to say on how much is too much, subject lines, and how to include mentioning motion!
Episode 028- Standing Out In a Saturated Market: Artist Edition, Part 2
On this episode, Workbook regional rep Heidi Goverman talks to commercial photographers Zach Anderson, Jason Elias, Nathalie Gordon, and Shelly Waldman, about casual networking and social media.
Episode 027- Standing Out In a Saturated Market: Artist Edition, Part 1
Photographers Nathalie Gordon, Shelly Waldman, Jason Elias, and Zach Anderson share their experience with students at Santa Monica College. Learn about website do's and don'ts from the artists themselves on this episode of Workbook Radio!
Episode 026- Daniel Bedell & James Yang, Part 3
Photographer/podcaster Daniel Bedell wraps up his conversation with illustrator James Yang on this episode of Workbook Radio. The artists talk business relationships, how James works with his agent, and how to handle client feedback during the creative process.
Episode 025- Daniel Bedell & James Yang, Part 2
On this episode of Workbook Radio, podcaster/photographer Daniel Bedell talks origin story and beyond with illustrator James Yang. James dives into what got him into illustration, what got him down the editorial route, and how he takes on marketing and social.
Episode 024- Daniel Bedell & James Yang, Part 1
An interesting conversation begins as lifestyle photographer Daniel Bedell talks creative voice and starting out with editorial illustrator James Yang. See what parallels and differences unfold on this episode of Workbook Radio!
Episode 023- Daniel Bedell & Tropico Photo, Part 5
Tropico Photo's Michelle Norris and Forrest Aguar talk about Instagram and how to get the most out of the social media platform for your business.
Episode 022- Daniel Bedell & Tropico Photo, Part 4
In this episode, production duo Tropico Photo talk Instagram. How their personal profiles differ from their business profile, and how they balance generating follower momentum without losing an authentic voice.
Episode 021- Daniel Bedell & Tropico Photo, Part 3
It's part 3 of Daniel Bedell talking with wife-husband duo Michelle Norris and Forrest Aguar of TROPICO PHOTO! Listen in as Daniel continues the conversation on how working as a duo plays out on set, as well as asking the couple how they cultivated their unique style.
Episode 020- Daniel Bedell & Tropico Photo, Part 2
In this episode Daniel talks with Michelle Norris and Forrest Aguar from TROPICO PHOTO about their respective roles on set during a photoshoot and if/how gender plays a part in their business and client's expectations.
Episode 019- Daniel Bedell & Tropico Photo, Part 1
In this episode, commercial photographer Daniel Bedell talks to team of Michelle Norris and Forrest Aguar that is TROPICO Photo. Daniel talks to the now married duo and asks how a relationship outside of the job adds to the collaborative creative process!
Episode 018- Daniel Bedell with Tim Tadder, Part 2
In this episode of Workbook Radio, Daniel Bedell chats with Tim Tadder and gets to know more about how Tim incorporates so many skillsets into his work. Tim also talks about the importance of doing your homework before a shoot.
Episode 017- Daniel Bedell with Tim Tadder, Part 1
On this episode of Workbook Radio, photographer and podcaster Daniel Bedell talks with photographer Tim Tadder about how Tim developed his unique style in the advertising world, as well as how he developed his personal project voice.
Episode 016- Daniel Bedell with Andy Anderson: Shop Talk and Advice
A photographer by day and podcaster by night, Daniel Bedell lends his talents to Workbook Radio and wraps his four part series with lifestyle photographer Andy Anderson. In this episode, Andy talks about his image process, as well as offering some advice and colorful anecdotes!
Episode 015- Daniel Bedell with Andy Anderson: All About The Shoot
In this episode, Workbook client and commercial photographer, Daniel Bedell, interviews fellow Workbook photographer, Andy Anderson, on the lead up, the day of, and the mark of a successful photoshoot.
Episode 014- Daniel Bedell with Andy Anderson: Business, Reps, and Location
In this series, Workbook client and commercial photographer Daniel Bedell interviews friend and lifestyle photographer Andy Anderson. In this episode, Daniel and Andy discuss business, reps, location, and much more!
Episode 013- Daniel Bedell with Andy Anderson: On Editorial, Personal, and Pro Bono
In this special series, Workbook client and commercial photographer Daniel Bedell interviews award-winning lifestyle photographer Andy Anderson. In this episode, Andy talks about editorial, personal, and pro-bono work.
Episode 012- Stewart Cohen on Art and Marketing, Part 4
In this fourth and final installment, award-winning photographer Stewart talks industry trends, the best advice he can give, and what's in store for SC Pictures!
Episode 011- Stewart Cohen on Art and Marketing, Part 3
In this third installment, Workbook Rep Mary Preussel and award-winning photographer Stewart Cohen talk test shooting, music, and building communities in other business ventures.
Episode 010- Stewart Cohen on Art and Marketing, Part 2
In this four part series, Workbook Regional Rep Mary Preussel talks art and marketing with long time friend and workbook client Stewart Cohen. In this second installment, Mary and Stewart discuss the value of marketing both in print and online, as well as Stewart's use of Instagram, Facebook, and LinkedIn.
Episode 009- Stewart Cohen on Art and Marketing, Part 1
In this first of a four-part series, Workbook Regional Rep Mary Preussel and Award-Winning Photographer/Director Stewart Cohen talk about Stewart's start in commercial photography, his early start in motion, and the challenges and triumphs of the work.
Episode 008- PSPF Q&A
The Creative Buyers are taking audience questions on this episode of Workbook Radio! Wrapping up our PSPF series, Workbook Rep Heidi Goverman and the her panel take questions from the audience. Hear answers from Brand Visionary Shawna Bigby Davis, Senior Art Producer Jessica Mirolla, Art & Print Producer Suzee Barrabee, Creative Director Glen Batkin, and Senior Photo Producer Kenneth Zane.
Episode 007- The Art of Portfolio Reviews
We're getting into the subject of portfolio reviews in this long form episode of Workbook Radio. Workbook Regional Rep Heidi Goverman interviews Brand Visionary Shauna Bigby Davis, Senior Art Producer Jessica Mirolla, Art & Print Producer Suzee Barrabee, Creative Director Glenn Batkin , and Senior Photo Producer Kenneth Zane. Learn about book length, the right questions to ask, and more!
Episode 006- Networking Do's and Don'ts
Workbook Regional Rep Heidi Goverman talks networking do's and don'ts with Brand Visionary Shauna Bigby Davis, Senior Art Producer Jessica Mirolla, Art & Print Producer Suzee Barrabee, Creative Director Glenn Batkin , and Senior Photo Producer Kenneth Zane.
Episode 005- Is Instagram The New Bio?
Could Instagram be the New Bio? Find out on this episode of Workbook Radio! Workbook Regional Rep Heidi Goverman talks Instagram with Brand Visionary Shauna Bigby Davis, Senior Art Producer Jessica Mirolla, Art & Print Producer Suzee Barrabee, Creative Director Glenn Batkin, and Senior Photo Producer Kenneth Zane.
Episode 004- Everything Email
We're talking email details on this episode of Workbook Radio. Workbook Regional Rep Heidi Goverman talks shop with Brand Visionary Shauna Bigby Davis, Senior Art Producer Jessica Mirolla, Art & Print Producer Suzee Barrabee, Creative Director Glenn Batkin , and Senior Photo Producer Kenneth Zane. Learn about subject lines, featuring motion, and more!
Episode 003- To Print, Or Not To Print?
We're talking promotional do's and don'ts on this Episode of Workbook Radio. At this year's Palm Springs Photo Festival Workbook Regional Rep, Heidi Goverman, took to the stage and invited some creatives to talk all things marketing for the professional photographer. Listen in as Heidi talks shop with Brand Visionary Shawna Bigby Davis, Senior Art Producer Jessica Mirolla, Art and Print Producer Suzee Barrabee, Creative Director Glen Batkin, and Senior Photo Producer Kenneth Zane.
Episode 002- Deck Building and Demo Love
At this year's Palm Springs Photo Festival Workbook Regional Rep, Heidi Goverman, took to the stage and invited some creatives to talk all things marketing for the professional photographer. Listen in as Heidi talks shop with Brand Visionary Shawna Bigby Davis, Senior Art Producer Jessica Mirolla, Art and Print Producer Suzee Barrabee, Creative Director Glen Batkin, and Senior Photo Producer Kenneth Zane. On this episode of Workbook Radio, we're getting a behind the scenes look at how creatives pitch ideas to clients, and how using your work in the pitch might be to your benefit. Also, Glen suggests a new approach to how photographers can create their treatments.

S1 Ep 1Episode 001- All Things Website
From navigation bars to attention spans, we're talking all things website on Workbook Radio. At this year's Palm Springs Photo Festival Workbook Regional Rep, Heidi Goverman, took to the stage and invited some creatives to talk all things marketing for the professional photographer. Listen in as Heidi talks shop with Brand Visionary Shawna Bigby Davis, Senior Art Producer Jessica Mirolla, Art and Print Producer Suzee Barrabee, Creative Director Glen Batkin, and Senior Photo Producer Kenneth Zane. The subject? Commercial Artist Websites, and how your site can help a creative buyer help you.