Ageism, Power & Visibility with Jacynth Bassett, founder of Ageism Is Never In Style
Spilling the Tea on ageism, what it means, why women feel it more, the costs physically & financially, ageist marketing, and why language matters
WomenKind Collective · Jinty Sheerin and Lou Hockings-Thompson
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Show Notes
This week on Spill The Tea, we’re joined by Jacynth Bassett, founder of Ageism Is Never In Style, a global platform working to change how age is understood, represented and valued.
Jacynth approaches age through a feminist, intergenerational lens, challenging how women are judged, marketed to, and treated as they get older — and exploring what becomes possible when we shift the narrative.
In this episode, we explore:
• What “ageism” actually means and where it shows up in everyday life
• Why ageing feels tougher for women, particularly around appearance and credibility
• The emotional, economic and health costs of ageism
• Where real change is happening from campaigns to consulting to community work
• Why 78% of over-50s feel under- or misrepresented in advertising
• Whether youth-focused marketing profits from making older women feel like they need fixing
• The shift from “anti-ageing” to “pro-ageing” and how language shapes identity
• Why intergenerational thinking transforms how we see later life
We catch up after our break and there’s plenty of shenanigans to discuss, and stick around for some beautiful inspiration to carry you through the week.
For anyone listening, this conversation is an invitation to feel more unapologetic, more visible, and more powerful as you age.
You can find Jacynth and Ageism Is Never In Style® via these links.
Jacynth Bassett
Ageism Is Never In Style: www.ageismisneverinstyle.com
I: @ageismisneverinstyle
TT: @ageismisneverinstyle
L: @Jacynth Bassett
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