Twilio Sr. Director Product Marketing, Vanessa Thompson on Market Research & Sales Enablement
Women in Product Marketing · Mary Sheehan, Sharebird
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Show Notes
Questions covered in this episode:
1:28 Opening Question
4:51 What is PMM and your role like as a Sr. Director at Twilio?
7:08 How did you make the jump from IDC to Twilio? What has your transition from being an analyst to product marketer looked like?
9:27 Myth busters of PMM
12:39 What are some of the top methods that you have for conducting effective competitive research
14:41 How do you present market and buyer insights to product before the product development stage?
19:03 How do you delineate the responsibilities of market research between product marketing and user research?
22:43 Are there any tools that you'd recommend for sales enablement?
26:17 How do you actually measure the success of whether sales enablement's working or not?
27:58 Rapid Fire
Want more insights from Vanessa? Check out her Sharebird Profile.
Looking to connect? You can find Vanessa here on LinkedIn.