OkCupid Director of Product Marketing, Jane Reynolds on Product Marketing Skills
Women in Product Marketing · Mary Sheehan, Sharebird
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Show Notes
Questions covered in this episode:
1:32 Opening question: can you share a time when you failed at something and what did you learn from that experience?
4:19 What is your role like as Director of Product Marketing at OkCupid?
8:27 Can you give a few examples of how you've used data to influence future product development?
12:04 Messaging and positioning - how has customization become such an integral part of your career?
14:25 Do you have automatic settings for a lot of these things or is it something that people customize with you along the way and in their dating journey?
18:43 What should you do when you don't think that the feedback from your boss is correct?
20:41 How important are brand marketing skills for product marketers compared to analytical skills?
23:52 What do you consider must-haves for a new competitive intelligence function at a current company?
26:38 Rapid Fire
Want more insights from Jane? Check out her Sharebird Profile.
Looking to connect? You can find Jane here on LinkedIn.