
Episode 15
Leading B2B & B2C with CloudBlue's Global Head of Product and Growth Marketing, Sara Rosso
Not often do we see product marketers delve into both B2B and B2C. Switching between the two means adapting to differing sales cycles, buyer personas, and message testing methods. In this episode, Sara elaborates on how to approach leading a team in eithe
Women in Product Marketing · Mary Sheehan, Sharebird
June 22, 202131m 29s
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Topics
Product MarketingBusinessWomenMarketingProduct LaunchesNetworkingMentorshipMessaging