Indeed Director of Product Marketing, Sherrie Nguyen on Customer Research
Women in Product Marketing · Mary Sheehan, Sharebird
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Show Notes
Questions covered in this episode:
1:36 - Opening Question (Can you share a time when you failed at something and what did you learn?)
5:14 - What is your role like as a Director of Product Marketing at Indeed?
6:44 - How can Indeed help a candidate stand out while looking for jobs?
9:52 - Understanding of the cover letter.
11:27 - How do you approach building and scaling the PMM team?
15:38 - How do you manage parenthood and a full-time job?
22:24 - How do you get buy-in when creating a VOC program? What does an MVP of a VOC program look like?
24:53 - How do you go about creating personas? Do you have personas for the business at large vs. just for launches? And how often do you refresh?
29:04 - How do you build effective buyer journeys?
32:00 - Rapid Fire
Want more insights from Sherrie? Check out her Sharebird Profile.
Looking to connect? You can find Sherrie here on LinkedIn.