Demandbase VP Product and Industry Marketing, Jackie Palmer on Pricing & Packaging
Women in Product Marketing · Mary Sheehan, Sharebird
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Show Notes
1:37 Opening Question (Can you share a time when you failed at something either personally or professionally?)
4:44 What is your role like as a VP of Product and Industry Marketing at Demand Base?
5:58 How you made the transition from PM to PMM?
11:52 PLG Process using The Price Estimator.
12:39 What are some of the top methods that you have for conducting effective competitive research
16:27 What are some of the best practices when you're implementing a price increase rollout?
20:32 How can product marketing initiate these pricing and packaging conversations cross-functionally?
23:14 How do you make an internal business case for product marketing to own pricing?
26:38 Rapid Fire
Want more insights from Jackie? Check out her Sharebird Profile.
Looking to connect? You can find Jackie here on LinkedIn.