Bringing Your Product Launches to Life with Christy Roach, Head of End-User Marketing at Airtable
Women in Product Marketing · Mary Sheehan, Sharebird
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Show Notes
Christy joins us this week to discuss a recent big product launch that her and her team did on her birthday! Tune in to hear why she recommends/ doesn’t recommend doing this and how her product launch came to life. Her and Mary debrief the product launch together and identify key components that make every launch successful (ie. troubleshooting what doesn’t go according to planned, the benefit of discovering issues in advance prior to the launch day, and how to prep and make sure you’re on track for deliverables). They also talk about launch narrative - ensuring that you have a clear narrative that tells a cohesive story in a competitive market.
Beyond product launches, they discuss PLG and the role of product marketers in a self-serve business. This includes understanding use cases, strategically making a splash in the market, creating consistency and standardization while still being creative, learning to scale and grow with your business and team, and ultimately keeping up with the pace of the org.