Bringing New Product Lines to Market with Jenna Crane, Director of Product Marketing at Klaviyo
Women in Product Marketing · Mary Sheehan, Sharebird
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Show Notes
Jenna began her career in journalism and now leads the PMM team at Klaviyo. Her and Mary discuss strategizing and bringing new product lines to market, one of Jenna’s specialties. She is passionate and skilled at bringing new product lines to the market and especially enjoys storytelling. In this interview you’ll hear advice on evaluating the success of a product launch, recognizing the evolution of your product line and company narrative, how to structure your team and champion your own success in the tech world.