Atlassian Head of Lifecycle Marketing, Portfolio, Ashley Faus on Product Launches
Women in Product Marketing · Mary Sheehan, Sharebird
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Show Notes
Questions covered in this episode:
0:50 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?
3:47 What is your role like at Atlassian?
8:03 How do you actually adapt messages for the right audience using different assets and channels. What's your approach?
14:11 You have mentioned publicly that you focus more on this playground mindset versus the funnel mindset. What is this all about?
22:55 How should the approach differ for product launches targeted towards large enterprises versus one for smaller startups in terms of timelines, activities and metrics?
32:27 How do you think PMM will change over the next 5 or 10 years?
36:10 How should AI play a role in product marketing?
39:54 How do you achieve work life balance?
42:21 What do you think has been the one thing that's been most important for growing your career?
44:52 What is your favorite thing about product marketing?
Want more insights from Ashley? Check out her Sharebird Profile.
Looking to connect? You can find Ashley here on LinkedIn.