38: *Crossover Episode* B2B Marketing Events Done Right & The Value of Connections - with Melissa Moody of 2 Pizza Marketing and Corrina Owens of Direct
Women in B2B Marketing · Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
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Show Notes
In this special *crossover* episode of Women in B2B Marketing, host Jane Serra reunites with two kickass women podcasters: Melissa Moody of 2 Pizza Marketing and Corrina Owens of Direct with Corrina & Taylor. Freshly back from attending an amazing event by Pavilion, GTM 2023, the women reunite to discuss what worked, what didn't, and what learnings we can apply to hosting and attending future events.
Jane, Melissa, and Corrina talk through:
- How events can provide a pocket of happiness and connection in a difficult world
- Nailing the Target Audience
- Balancing the Event Structure
- Importance of Diversity in keynote speakers
- Tips for attending events
- Being intentional and present in conversations
- Building connections and inclusivity at events
- Seeking feedback and self-reflection
- Planning and executing successful events
- Extending the Life of Events
- Disruption of Traditional Event Models
Key Links:
Host: Melissa Moody - https://www.linkedin.com/in/melissammoody/
Host: Corrina Owens - https://www.linkedin.com/in/corrina-owens/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
2 Pizza Marketing - https://www.2pizzamarketing.com/
Direct with Corrina & Taylor - https://podcasts.apple.com/us/podcast/direct-with-corrina-taylor/id1688175099
Purple Cork - https://www.purplecork.wine/
Wednesday Women - https://www.linkedin.com/company/wednesday-women/