27: Brand Marketing & The Messy Middle: The Evolution of B2B Buying - with Shama Hyder, Founder & CEO of Zen Media
Women in B2B Marketing · Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
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Show Notes
In this episode of Women in B2B Marketing, host Jane Serra interviews Shama Hyder, Founder & CEO of Zen Media. They discuss Shama's journey into B2B marketing, the challenges and opportunities in the industry, and the importance of building a strong brand.
Shama talks through:
- how the buying process in B2B has changed
- brand and its influence on customers throughout their research and decision-making process
- leveraging trust, repetition, and engagement to drive revenue
- measuring the impact of ads - beyond clicks
- the important role of PR in B2B marketing
- benefits of leveraging influencers to reach niche communities
- her journey as an entrepreneur in B2B marketing
- creating environments where you can thrive.
Key Links:
Guest: Shama Hyder - https://www.linkedin.com/in/shamahyder/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
Zen Media - https://zenmedia.com/