16: Make 1+1=10: Amplifying Your Reach through Partner Marketing - with Ashley Scorpio, Senior Vice President, Revenue at Levitate Foundry
Women in B2B Marketing · Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
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Show Notes
In this episode of the Women in B2B Marketing podcast, host Jane Serra welcomes Ashley Scorpio, SVP Revenue at Levitate Foundry, to discuss her career path from politics to B2B marketing - and why Partner Marketing is her top B2B Strategy.
Ashley and Jane dive into:
- Ashley's career path from politics to partnerships: and how marketing is leveraged across it all
- the importance of storytelling, whether selling a platform or an agenda
- building relationships with people from all walks of life
- creating win-win-win situations for everyone involved with partner marketing
- the unfortunate trend of layoffs in partner marketing
- the importance of executive buy-in when it comes to Partnerships
- the benefits of having partnerships, marketing, and sales under one person
- being intentional about your career and where you spend your time
Key Links:
Guest: Ashley Scorpio - https://www.linkedin.com/in/ashleyscorpio/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
Levitate Foundry - https://levitatefoundry.com/
Our Village United - Elevate - https://ourvillageunited.org/elevate/