14: Lead Generation Vs Demand Generation: The Need for Both - with Sarah Sehgal, Director, Demand Generation at FullStory
Women in B2B Marketing · Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
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Show Notes
In this episode of the Women in B2B Marketing podcast, host Jane Serra interviews Sarah Sehgal, Director of Demand Gen at FullStory. They discuss Sarah's journey in B2B marketing, her unique team structure, and the importance of being flexible and adaptable in B2B marketing.
They also delve into topics such as lead gen versus demand gen, account-based marketing, and proving the ROI of marketing efforts. Sarah emphasizes the importance of collaboration between sales and marketing teams, as well as the need for data-driven decision making in B2B marketing.
Sarah covers topics like:
- Having marketing operations and performance media both roll into Demand Generation
- The challenges of turnover and moving quickly in a fast-paced environment
- Lead gen versus demand gen
- The challenges of moving away from lead funnels
- Proving the Value of Intent Data
- Proving the worth of paid social to finance
- How to become a voice of change and snag speaking opportunities
Key Links:
Guest: Sarah Sehgal - https://www.linkedin.com/in/sarahgsehgal/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/