110: From Creative to Credible: Why Marketers Must Own the Numbers - with Kim Tran, Former Head of Marketing & Business Development at Gimmal
Women in B2B Marketing · Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
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Show Notes
In this episode of Women in B2B Marketing, host Jane Serra chats with Kim Tran, a full stack marketing leader who helped take Gimmal to a successful exit as Head of Marketing and Business Development.
Kim's path into marketing was anything but linear. She started in First Amendment law before building a career focused on growth, brand transformation, and operational rigor across fintech, edtech, and data governance. With a background in psychology and a clear-eyed view of how teams and businesses scale, Kim shares the mindset shifts and tactical lessons that shaped her journey.
Jane and Kim explore:
- Why marketers need to become financial and data stewards to earn trust and influence
- How to market marketing internally and build advocates across the org
- What it really takes to modernize a legacy brand without losing its core
- How to approach marketing during an acquisition and speak to buyers, not just customers
- The importance of protecting your team’s emotional and mental bandwidth
- How to pitch yourself and take up space, especially as a woman in leadership
- Why failing safely is more realistic than failing fast
Key Links:
Guest: Kim Tran: https://www.linkedin.com/in/kimtrandc/
Host: Jane Serra: https://www.linkedin.com/in/janeserra/
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