09: SMB Marketing, Enterprise Marketing, and Being a Fractional CMO - with Karyn Scott, Fractional CMO, Board Member, Advisor
Women in B2B Marketing · Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
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Show Notes
**BONUS EPISODE** For the month of March, in honor of Women's History Month and International Women's Day, Women in B2B Marketing will publish a new episode every Wednesday (instead of the usual biweekly cadence) - enjoy! And remember to rate, review, and share!
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From marketing leadership roles at large brands like Salesforce and Cisco, to running marketing at start-ups and SMBs, 20+ year marketing expert Karyn Scott walks through what she's learned at each - and why she's now diving into being a Fractional CMO.
In this episode, Karyn talks about:
- How she found herself becoming a Fractional CMO - and what it's like so far!
- The importance of letting everything hit you to see what sticks
- Why communication is a superpower for all marketers
- Finding what lights you up
- How (and why) to create a personal board of directors (I love this!)
- Getting started as an advisor or board member
- Mentorship - why it matters, how to begin
- Her 2 top pieces of advice
Key Links:
Guest: Karyn Scott - https://www.linkedin.com/in/karynscott/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
Mentioned in this episode:
TrueBridge Network: https://truebridgenetwork.com/
Global Mentorship Initiative: https://globalmentorship.org/
Park & Battery: https://www.parkandbattery.com/
FarmWise: https://farmwiselabs.com/
How I Built This [podcast]: https://www.npr.org/series/490248027/how-i-built-this