08: Why Account Based Marketing (ABM) Works for Everyone - with Corrina Owens, Senior ABM Manager at Gong

You've likely seen her face or heard her voice - the light-spreading and knowledge dropping Corrina Owens is everywhere lately: lucky for us! Corrina joins Women in B2B Marketing to chat all about Account Based Marketing - what's working, what's not, and what is simply getting on her nerves.

Corrina walks us through:

• The difference between ABM and ABX
• Why Community is the biggest ABM channel right now
• How AI like ChatGPT is getting it wrong
• Her ABM mindset of: strategy first, then technology
• Who ABM works for (spoiler alert: it works for everyone!)
• The ultimate ABM martech stack
• Her hatred of marketing jargon (ha - see link below!)

Corrina even shares some tips on getting out there and building your personal brand. (She's killing it on TikTok - and has 10k+ followers on LinkedIn!)

Key Links:

Guest: Corrina Owens: https://www.linkedin.com/in/corrina-owens/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Mentioned in this episode:

Corrina's podcast: https://podcast.gong.io/public/76/Reveal%3A-The-Revenue-Intelligence-Podcast-05b3e1e1/cfcdfcdb

Gong: https://www.gong.io/

Find Corrina on TikTok: https://www.tiktok.com/@featuring_corrina?lang=en

Corrina's Advice on building your personal brand: https://www.linkedin.com/posts/corrina-owens_b2bmarketing-marketingtips-personalbrand-activity-6942118841967652864--nmm?utm_source=share&utm_medium=member_desktop

Gender Bias with AI & Job Descriptions: https://joshbersin.com/podcast/

Which Marketing Jargon Should Be Left Behind: https://www.linkedin.com/posts/corrina-owens_marketing-marketingb2b-saas-activity-7013956814941609984-3q3l?utm_source=share&utm_medium=member_desktop

[POLL] Share Which Marketing Jargon You Want Gone: https://bit.ly/3KiEQZQ