07: RevOps | Sales Operations | Marketing Operations | All Things Ops - with Michelle Kim, Director, Sales Operations at Zendesk
Women in B2B Marketing · Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
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Show Notes
There's a lot of chatter around RevOps lately, so Michelle joins us to talk through the world of Revenue Operations - from Sales through Customer Success and Marketing. What makes each and every Ops team work more efficiently and ultimately drive more revenue for B2B brands?
Michelle talks us through:
- Keeping the revenue engine running smoothly
- The #1 skill for a successful RevOps professional
- Different org structures: centralized vs decentralized RevOps
- Forecast accuracy - how this has changed over the last few years, and how Michelle's team has achieved 1-5% forecast accuracy (wow!)
- How revenue operations can differ at smaller brands vs more mature, enterprise brands
- The importance of a "Secondment" - or job rotation, or an internal internship - gaining exposure to different teams within your oganization
Key Links:
Guest: Michelle Kim: https://www.linkedin.com/in/michellejykim/
Host: Jane Serra: https://www.linkedin.com/in/janeserra/
Mentioned in this episode:
Women in Revenue community: https://womeninrevenue.org/
The amazing Sydney Sloan (future WIB2BM guest!): https://www.linkedin.com/in/sydsloan/
Dimitri Tamparopoulos: https://www.linkedin.com/in/dimitri-tamparopoulos/
[Book Reco] How Women Rise: https://www.howwomenrise.com/
Michelle's Podcast Recommendations:
The Revenue Engine: https://podcasts.apple.com/us/podcast/the-revenue-engine/id1554168319
UnapologeTECH: https://podcasts.apple.com/us/podcast/unapologetech/id1526386752
Permission to Speak: https://podcasts.apple.com/us/podcast/permission-to-speak/id1491356006
Dear Asian Americans: https://podcasts.apple.com/us/podcast/dear-asian-americans/id1500293933
Speak as a Leader: https://podcasts.apple.com/us/podcast/speak-as-a-leader/id1647699850
Asian Hustle Network: https://podcasts.apple.com/us/podcast/asian-hustle-network/id1520338573
The Tao of Self-Confidence: https://podcasts.apple.com/us/podcast/the-tao-of-self-confidence/id1035011998
You Are The Brand: https://podcasts.apple.com/us/podcast/you-are-the-brand/id828811790