06: Why You Need to Invest In Yourself & Speak Up Throughout Your Marketing Career - with Jen Capstraw, President & Co-Founder of Women of Email
Women in B2B Marketing · Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
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Show Notes
What a raw, candid chat with Jen Capstraw - a woman of many titles, including President & Co-Founder of the high-impact community Women of Email, Co-Host & Co-Creator of acclaimed podcast Humans of Email, frequent (and inspiring) public speaker, and Fractional Evangelist at her own consulting company.
Important to Note that Jen is taking a sabattical at the time of this recording and episode publication. **Thank you for still taking the time to chat with me, Jen!**
Jen talks us through:
- Her unique career path from 6x award winning journalist to passionate and renowned Email Marketing guru
- Why there's a need for communities like Women of Email (and the amazing impact they have had)
- The Broken Rung Theory & the gender pay gap in email marketing
- The importance of investing in yourself - even if you need to charge your credit card
- How/ why to embrace feedback, challenges, and different perspectives
- And that time she screamed "you're a sexist!" at her company's president (spolier: he deserved it)
Mentioned in this episode:
Women of Email - https://womenofemail.org/
Emfluence - https://emarketingplatform.com/
The Ins and Outs of a Strategic Nurture Campaign - https://jen.tips/nurture
Key Links:
Guest: Jen Capstraw: https://www.linkedin.com/in/jencapstraw/
Host: Jane Serra: https://www.linkedin.com/in/janeserra/