05: How to Master B2B Email Marketing - with Kestrel Lemen, Senior Strategist at Seguno Software
Women in B2B Marketing · Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
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Show Notes
In episode 5, Kestrel Lemen, Senior Strategist at Seguno Software and "Queen of Email Marketing" in my eyes, goes deep into the status of email in 2023.
Kestrel covers all things e-mail marketing, including:
- Her forever-love of Bronto <3
- What metrics matter now in Email Marketing
- How/ when Open Rates are still worth looking at (maybe)
- B2B vs B2C Email Marketing: the real difference
- The importance of bulletproof (table-based) buttons
- Secrets to mastering your subject lines
- What to test, test, test
- The "Golden Rule" of Email marketing
Key Links:
Guest: Kestrel Lemen: https://www.linkedin.com/in/kestrellemen/
Host: Jane Serra: https://www.linkedin.com/in/janeserra/
Mentioned in this Episode:
Women of email: https://womenofemail.org/ (per Kestrel, the Facebook group is really awesome)
Email Geeks Slack: https://email.geeks.chat/
Tools Referenced:
Litmus: https://www.litmus.com/
Email on acid: https://www.emailonacid.com/
*Bonus Tip*
Good place to find email examples: https://reallygoodemails.com/
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