04: The Difference Between B2B Influencers, Brand Ambassadors, and Raving Fans - and Why You Need all 3 - with Leela Gill, 3-time CMO, CMO at 1health
Women in B2B Marketing · Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
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Show Notes
In episode 4, Leela Gill, CMO at 1health, walks us through the first 30/60/90 days in a B2B Marketing Leadership role.
Listen to Leela (a 3-time B2B CMO allstar!) discuss:
- How to establish leadership in a new B2B Marketing role
- The importance of having a community
- Changes in the B2B buyers' journey
- What channels are working today
- The difference between B2B Influencers, Brand Ambassadors, and Raving Fans - and why we need all 3
- Her love/hate relationship with email marketing
- 2023 B2B Marketing predictions
Jane's favorite quote of the episode:
Don't ask for feedback, ask for advice.
Key Links:
Guest: Leela Gill: https://www.linkedin.com/in/leelagill/
Host: Jane Serra: https://www.linkedin.com/in/janeserra/
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