03: Account Based Marketing (ABM) & Attribution for the Ultimate Sales & Marketing Alignment - with Trinity Nguyen, VP Marketing & Account Development at UserGems
Women in B2B Marketing · Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
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Show Notes
In this episode, Trinity Nguyen, VP Marketing & Account Development at UserGems, chats about the importance of multi-threading, sales and marketing alignment, and Account Based Marketing (ABM) attribution.
This in-depth chat dives into:
ADRs/ SDRs/ BDRs - should they report to sales or marketing?
How do you align Sales and Marketing? Align your goals - and compensation.
Clear attribution windows and hyper focus for ABM success.
Self-reported attribution: does it work?
The importance of an experimental budget.
What channels should we double down on.
Mentioned in episode:
UserGems: https://www.usergems.com/
Guest: Trinity Nguyen: https://www.linkedin.com/in/trinitynguyen/
Host: Jane Serra: https://www.linkedin.com/in/janeserra/
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