02: The Only Constant in Marketing is Change: an Inspiring Conversation with former VP of Corporate Marketing at Thrasio, Sandra Rand
Women in B2B Marketing · Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
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Show Notes
When we think B2B Markeiting, we often focus on SaaS or services (eg agencies, consultancies). Sandra Rand, former VP of Corporate Marketing at Amazon aggregater Thrasio, sits down to discuss a different side of B2B Marketing.
Sandra and Jane chat about:
- making events work for demand generation in 2022
- shifting your career path from PR to Marketing leadership]
- the joy of building a marketing plan and team from scratch
- keeping a hunger for learning
- ^^ especially because as we all know, the only thing constant in marketing is change
- how Gen Z is changing the landscape for women in marketing
Notable Mantras from this conversation:
- Ask the questions. Be that person - we all need her.
- Done is better than perfect.
- Show up in a bigger way - Take up space.
- Lead by example [for your team].
- API: Assume Positive Intent.
Host: Jane Serra: https://www.linkedin.com/in/janeserra/
Guest: https://www.linkedin.com/in/sandraproulxrand/
** At the time of recording, Sandra was VP Corporate Marketing at Thrasio. She is now VP Marketing at GETIDA.
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