01: All Things Content Marketing: From Authentic Storytelling to Measuring Success - with Jillian Ryan, Senior Director, Content Strategy at Brightcove
Women in B2B Marketing · Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
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Show Notes
In this episode, Jillian Ryan, Senior Director, Content Strategy at Brightcove, talks all things content marketing:
- content marketing strategy
- speaking to and connecting with your audience
- getting your work to rank on the SERP
- the importance of ensuring high quality valuable content
- repurposing content for all teams to leverage
- and so much more.
Jillian asked key questions in this episode:
- How do you measure authentic storytelling?
- What are you adding to the conversation?
And we also discuss:
- how to handle constructive feedback (and when to ignore it).
- the transition from journalism to marketing
Mentioned in episode:
StoryBrand with Don Miller: https://storybrand.com/
M2M community: https://www.linkedin.com/company/marketers2marketers/
Host: Jane Serra: https://www.linkedin.com/in/janeserra/
Guest: Jillian Ryan: https://www.linkedin.com/in/jillianryanwriter/
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