The Woman who Created one of the Largest Food Communities on the Internet, with Julie Resnick, Co-Founder of The Feedfeed.
Woman Inc. · Jenna Todey
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Show Notes
Hello beautiful Woman Inc. listeners! My guest this week is Julie Resnick, co-founder of The Feedfeed, a food & lifestyle media company.
Julie started Feedfeed on Instagram, where she began posting pictures of her own food which her Co-Founder and husband, Dan, photographed. She then asked others to also share what they were making by tagging their images with #feedfeed. Since then, the company has become the largest crowd sourced food publication, community, and the source for what to cook, bake, eat and drink in today’s world across social media and the web. Feedfeed comes to life for its community through experiences it hosts all over the world, and in particular out of its Brooklyn and Los Angeles test kitchens, as well as virtual events and Instagram lives.
Feedfeed has a monthly reach of over 30M food and drink lovers (with over 3.5M followers across 6 Instagram accounts and over 1.2M followers on TikTok) eagerly consuming it's entertaining, fun & educational content. Feedfeed works with brands such as American Express Gold, GE Appliances, General Mills, and many more who lean on Feedfeed to help market their brands and products with content, media, social, and influencer programs as well as virtual and IRL experiences.
I loved chatting with Julie about how she started this empire of a food community. She gives so many practical pieces of advice that translate to any industry. I am also obsessed with the Feedfeed Instagram—if you don’t follow already, I highly recommend it; their content is excellent.
Now, let’s get over to my conversation with Julie.