The Digital-First Executive who is Leading the Iconic Gen. Z Brand we All Know and Love, with Brie Olson, CEO of PacSun
Woman Inc. · Jenna Todey
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Show Notes
Brie Olson is the Co-CEO of Pacsun, the popular youth retailer. Ms. Olson has
played an instrumental role in building and strengthening Pacsun’s brand
through innovative strategies with a Gen Z focus, including leading Pacsun
as the first retailer in its space to accept Bitpay.
As an Innovative, tech-centric retail executive who consistently drives brand
strength and revenue growth through game-changing merchandising and
marketing initiatives, Brieane leads with creativity, innovation, and a digital
first mentality.
During her tenure at PacSun, Olson spearheaded innovative collaborations
for the LA based lifestyle brand, including working closely with Kanye West
on his first clothing launch for Donda in 2013, and the signing of Kendall +
Kylie clothing partnership exclusive to PacSun when the girls were 12 and
15. She also took PacSun global with the first ever shop footprint in London,
launching both Men’s and Women’s shops at Selfridges in 2018 with launch
parties hosted by PacSun partners Jerry Lorenzo. She has also promoted
both her VP’s of Merchandising from within the company, true to her core
leadership belief in nurturing in-house talent.
Brieane graduated from the University of California, Berkeley with a
Bachelor of Arts, Mass Communications & Business and attended Harvard
Business School’s Advanced Management Program, where she is currently
an AMP Ambassador. She is a board member at Women In Retail
Leadership, Shoptalk, Pacsun and Design Thinking for UC schools. She
currently resides in Newport Beach, California with her two children, Colette
and Rousseau, ages 8 and 10.