#397 - Product Not a Fit for Amazon - NO Problem! Use The Rako Playbook To Succeed With Retail
Wizards of Ecom · Carlos Alvarez
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Show Notes
On Today's episode, we have the team behind RAK-O: Marshall Day, Kevin Sagouspe, and Rako-Rick. This ingenious multipurpose garden tool that combines an adjustable rake & hoe into one, picks up animal waste is easy to use, durable and has a bottle opener too.
They discussed their unique product and sales strategies. Despite not being fit on e-con, Rak-o has found success in their niche market.
Tune in to learn more about their innovative product and how they have navigated the challenges of selling in non-traditional markets.
In This Episode:
[00:20] Introducing the founders of Rak-O
[02:00] How Rak-O was born.
[05:20] Popular sales market.
[09:00] 5000 units to start. Is this reckless?
[16:10] First sales
[22:10] Why is e-com not the main market for sales?
Guest Links and References:
Website: https://rak-o.com/
Instagram: @rakogardentool
Youtube channel: @rakogardentool
Book References:
Who Move My Cheese by Spencer Johnson
Links and References:
Wizards of Amazon: https://www.wizardsofecom.com/
Wizards of Amazon Courses: www.wizardsofecom.com/academy
Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/
Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/
Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/