#387 - Branding, Light Sabers, and Product Development
Wizards of Ecom · Carlos Alvarez
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Show Notes
In this podcast episode, we have the branding expert Ian Peterman who shares his insights on brand development and the unique case study of one of his clients, a company that produces light sabers. (geeks me out)
Ian discussed the importance of branding in creating a strong identity for a business, how to effectively develop a brand that resonates with customers, and how to incorporate elements of popular culture, like light sabers, into branding strategies.
I hope you all gain valuable knowledge on the power of branding and how it can help businesses stand out in a crowded marketplace.
In This Episode:
[00:15] Introducing Ian Peterman
[03:35] Back story of how Ian got into branding.
[06:40] Learning computer aided design programs
[08:00] The designing process.
[16:00] Star Wars and stuffs
[24:00] Step by step through branding
[34:40] Trademark, Intellectual Property
Guest Links and References:
Website/Podcast: https://petermanfirm.com/
Linkedin : https://www.linkedin.com/in/ianpeterman/
Youtube : https://www.youtube.com/c/ConsciousDesign/
Book Reference:
Lord of The Rings by JRR Tolkien
Links and References:
Wizards of Amazon: https://www.wizardsofecom.com/
Wizards of Amazon Courses: www.wizardsofecom.com/academy
Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/
Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/
Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/