#262-How to Leverage Youtube Paid Ads to Scale on Amazon

Video ads are mainstream advertising these days and when it comes to video platforms, Youtube is the big boss, with billions of active users globally. So, what's stopping you from running your ads in it?

In this episode, we have as our guest a Youtube expert with an entrepreneurial and marketing background in e-commerce, CEO of OMG Commerce, a marketing agency specializing in Youtube ads, Google ads and Amazon ads, Brett Curry. He'll walk us through the process of creating Youtube ads, from start up until how to make your ads rank.

Expect some tips and some nuggets and actionable recommendations you can immediately implement to leverage and scale up your Amazon brand through Youtube ads.

In This Episode:

[01:40] Welcoming Brett Curry, CEO and founder of OMG Commerce

[04:30] Why Youtube ads?

[08:35] Do you need a Youtube channel to leverage your Youtube ads?

[12:40] Channel art

[24:10] Growth of Youtube and impact of premium and free accounts.

[26:20] Assets you can use as ads.

[31:35] First steps

[33:45] Sponsored brand video at Youtube.

[39:00] True view ads and targeting options.

[44:00] Google ads interface.

Guest Links and References:

Website: https://www.omgcommerce.com/

Twitter: https://twitter.com/BrettCurry

LinkediN: www.linkedin.com/in/thebrettcurry

Podcast: https://www.omgcommerce.com/ecommerce-evolution-podcast

https://podcasts.apple.com/us/podcast/spicy-curry/id1619346085

Book References:

The Bible

Made To Stick by Chip & Dan Heath

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/