
Wizard of Ads Monday Morning Memo
Weekly marketing advice by the world's highest paid ad writer, Roy H Williams.
Roy H. Williams
Show overview
Wizard of Ads Monday Morning Memo has been publishing since 2005, and across the 21 years since has built a catalogue of 1,122 episodes. That works out to roughly 100 hours of audio in total. Releases follow a weekly cadence.
Episodes typically run under ten minutes — most land between 4 min and 7 min — though episode length varies meaningfully from one episode to the next. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 6 days ago, with 33 episodes already out so far this year. Published by Roy H. Williams.
From the publisher
Thousands of people are starting their workweeks with smiles of invigoration as they log on to their computers to find their Monday Morning Memo just waiting to be devoured. Straight from the middle-of-the-night keystrokes of Roy H. Williams, the MMMemo is an insightful and provocative series of well-crafted thoughts about the life of business and the business of life.
Latest Episodes
View all 1,122 episodesImpression vs. Clarity
Bernie was Born in a Farmhouse
Shortcuts, Pro Tips, and Life Hacks
Life is an Adventure Without Socks
Paint Jobs Don’t Win Car Races
What the Bible Teaches About Advertising
Elon Musk Wants to Sell Me a Tire
Business Boundaries and Walls
Predictable is Invisible
Writing Great Ads is a 10-Step Dance
Make More Money by Reducing the Friction
ROAS: What It is and Is Not
The Only Rule of Success
How to Write Effective Ads
How to Strengthen Your Brand in 3 Easy Steps
Welcome to the Inflection Point
A Line of Standing Dominoes
Advice and Encouragement
The Time, the Place, the Person

Everything Flows From Strategy
I am always fascinated when I see business owners all marching in the same direction, doing the exact same things because they believe, “This is the way to differentiate yourself.”Do you believe that following the same strategy as everyone else is the way the surest way to succeed?Of course you don’t. Because if you were an unthinking conformist, you would never have subscribed to the MondayMorningMemo.StrategyEverything flows from strategy.Your logo is the flag waved by your strategy.Your sonic device is the trumpet call of your strategy.(Do you have a sonic device?)Your recurrent phrases – your brandable chunks – are the poetic expressions of your strategy.(Can you name your brandable chunks?)Your ad copy flows like a river from your strategy.How swift is the current in that river today? How many people are swimming, canoeing, skiing, biking, hiking, fishing, splashing, frolicing and dashing in your river right now?Your media buyer opens the floodgates that gush water into your river.(How good is your media buyer?)Do you understand why measuring ROAS is green kryptonite to every super-heroic strategy?Do you understand why verbs make a bigger difference than nouns and modifyers?Would you like to know these things and change the trajectory of your business and your life?Be in the Tower at Wizard Academy on May 26th and May 27th.Wisdom is knowing what to do.Understanding is knowing why it works.If you have an open mind and a hungry heart, your life will be forever changed.Or maybe you already know these things and should therefore absolutely, definitely, please don’t come.Roy H. WilliamsPS – Do you have a crazy idea? Would you like to learn from 4 famous people, each of whom have repeatedly taken their crazy ideas to the highest heights? It’s going to be an amazing adventure, full of wonder.