India's First Call Centre
In the late 1990s a businessman started a new industry in India
Witness History · BBC World Service
January 21, 20199m 49s
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Show Notes
Pramod Bhasin returned home to India in 1997 after working abroad for years. He spotted an opportunity to start a new industry that would revolutionise the country's economy. He tells Witness how he set up India's first call centre in spite of telecom challenges that might have put most entrepreneurs off.
Photo: Pramod Bhasin in one of the call centres he started. Credit: BBC.