Brownie Wise: The creator of Tupperware parties
How Brownie Wise inspired an army of US housewives to sell Tupperware at parties
Witness History · BBC World Service
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Show Notes
In the 1950s, self-made businesswoman Brownie Wise transformed the fortunes of Tupperware by inspiring thousands of housewives to sell it at parties.
Her methods for motivating staff included selling the dress off her back and holding annual parties at the company's headquarters.
But as she became a star - appearing on magazine covers and chat shows - Brownie's relationship with her boss, Earl Tupper, soured.
Author Bob Kealing speaks to Vicky Farncombe about Brownie's rise and fall from grace.
(Photo: Brownie Wise tosses a bowl filled with water at a Tupperware party. Credit: Getty Images)