Survey highlights limits of green messaging
Why energy consumers are responding more to cost savings and less to environmental marketing.
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Show Notes
In 2014, Nathan Shannon was working for a community land trust in Georgia, building affordable housing. But following his interest in behavioral economics, he attended the Behavior, Energy, and Climate Change conference. That event piqued his interest in how and why consumers make economic decisions related to their homes, and that led him to the Smart Energy Consumer Collaborative (SECC), a nonprofit that surveys energy consumers in North America and works across the industry to share best practices in consumer engagement.
One of the key insights he brought to SECC — where he is now president and CEO — is that housing affordability is tied inextricably to energy affordability. That’s evident in SECC’s research, too.
This week on With Great Power, Nathan discusses the findings of SECC’s latest consumer survey and Modern Energy Messaging report. It shows that as energy costs have risen in recent years, consumers are less motivated by environmental messaging — and what it takes for energy providers to keep consumers engaged in clean energy programs. You can learn more about SECC’s research here.
This podcast is produced by GridX in partnership with Latitude Studios. GridX is the Enterprise Rate Platform that modern utilities rely on to usher in our clean energy future.