Episode 164
Price and Quality are Not Enough: Foot Locker's Ken Hicks
Wisdom From The Top with Guy Raz · Luminary
December 25, 202445m 21s
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Show Notes
When Ken Hicks took the helm as CEO of Foot Locker in 2009, the company was on the brink: the economy was in shambles, sales had cratered by nearly a billion dollars, and the decline of indoor malls spelled further doom. But within three years, Hicks led Foot Locker to a stunning $2 billion rebound. His strategy? A renewed focus on storytelling—connecting the brand to customers in a way that transcended price tags and products.
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