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Kwik Trip's Making of a Mascot

Kwik Trip's Making of a Mascot

Wisconsin's Midday News · 620 WTMJ

March 27, 20268m 44s

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Show Notes

Kwik Trip Creative Media Manager Amy Du Pont talks about the popular chain introducing a new mascot named Red, a six-foot-tall rooster. How was the idea and concept of Red created? What is the goal of the chain now introducing a mascot? Can Buc-ee’s Beaver and Kwik Trip’s Red be friends?