Wired Science: Software Aims to Reduce Road Rage
Cars may eventually become capable of harvesting huge amounts of data from drivers, but what will this data be used for? Stanford Professor, Cliff Nass, explains how the Car Lab will improve driving safety and make in-car advertising effective.
Wired Science Video Podcast · Wired.com
January 14, 20096m 14s
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About this episode
Cars may eventually become capable of harvesting huge amounts of data from drivers, but what will this data be used for? Stanford Professor, Cliff Nass, explains how the Car Lab will improve driving safety and make in-car advertising effective.
Topics
in car advertisingcarlabchimeCliff NassStanfordsciencevideopodcastwiredWired.comWiredpsychologyexperimentrobot