From Lotería to Literatura: Building a Bilingual Empire with Mike Alfaro
Wine & Chisme · Jessica Yañez
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Show Notes
Featured Wine: 2020 Sauvingon Blanc, Surcos Wines
Pour yourself a glass and join us for an inspiring conversation with Mike Alfaro, the creative genius behind Millennial Lotería. From reimagining a beloved cultural classic to collaborating with major brands and even the White House, Mike shares his journey as a bilingual content creator and award-winning creative director.
Episode Highlights:
• The story behind Millennial Lotería's creation and its explosive success at Target
• Mike's experience working with major brands like Honda, Disney, and DC Comics
• The special commission from President Joe Biden
• Insights into navigating the creative industry as a bilingual professional
• Behind-the-scenes stories of building a viral cultural phenomenon
Key Topics Discussed:
🎯 Breaking into mainstream retail with a cultural product
🎨 Creative direction in multicultural markets
🌟 Brand collaborations and partnerships
💡 Modernizing traditional games for new generations
🔥 Building a successful personal brand
Where to Find Mike:
• Millienial Lotería Instagram
• TikTok
• Website: https://millennialloteria.com/
Connect with Wine & Chisme:
• TikTok
• Website: https://www.thewineandchismepodcast.com