How to Make a 180-Degree Turn: Buy a Winery: Special Replay

This week, we dive back into the Wine Behind the Scenes Archives to listen to one of our most popular episodes. Imagine going from the stress of corporate life to the tranquillity of owning a winery. Well not quite. Marzia and Bob Murdoch, left their corporate careers in Toronto to pursue their dream of owning a winery in Niagara's scenic wine country. Their path was far from smooth. Just as they started, the COVID-19 pandemic struck, bringing unexpected challenges. From battling tough weather conditions to learning how to run a winery, Marzia and Bob faced it all. But their passion for winemaking and hospitality transformed both their lives and their business. Tune in to hear how they turned adversity into a thriving winery, producing award-winning wines and creating a vibrant community. This episode is full of inspiration, resilience, and plenty of reasons to raise a glass! In this episode you will be able to:

• Discover the inspiring journey of Marzia and Bob Murdoch, who made a bold 180-degree life change by purchasing a winery in Niagara during the challenges of COVID-19.
• Learn about the unique challenges they faced, including losing their first crop to winter kill and navigating the complexities of running a winery without prior experience in farming or hospitality.
• Understand the three distinct businesses involved in winery operations: farming, winemaking, and sales, and how Marzia and Bob tackled each aspect.
• Hear about their innovative strategies for marketing and sales, especially during the pandemic, including building a new website and implementing e-commerce solutions.
• Explore the importance of community and networking within the wine industry, and how collaboration with other wineries has been beneficial for their growth.
• Gain valuable advice for anyone considering entering the winery business, emphasizing the need for hard work, dedication, and a realistic understanding of the industry.

Marzia and Bob Murdoch are the dynamic duo behind 180 Wines, a boutique winery located in the picturesque Jordan Station of Niagara, Ontario. After spending over 30 years in corporate careers in Toronto, they made a bold decision to pivot their lives and embrace the world of winemaking just as the COVID-19 pandemic began. With no prior experience in farming or hospitality, they faced numerous challenges, including losing their first crop to winter kill. However, their determination and passion for their new venture have transformed their lives for the better. At 180 Wines, Marzia and Bob focus on quality over quantity, producing approximately 2,500 cases of wine each year. Their commitment to craftsmanship is evident in their award-winning wines, including their 2020 Meritage and 2020 Gamay Noirs, which received accolades at the prestigious Decanter Awards in the UK. The couple has also integrated their family into the business, with their two daughters contributing to various aspects of winery operations, from marketing to staffing. Marzia and Bob are not just winemakers; they are also dedicated community members who actively engage with other local wineries and participate in events that promote the Niagara region. Their winery features a charming bistro and event space, offering a unique culinary experience that complements their wines. With a love for entertaining and a commitment to creating memorable experiences for their guests, Marzia and Bob invite you to join them at 180 Wines for a taste of their passion and dedication to the art of winemaking. Contact Marzia and Bob Murdoch here:

• Website: www.180wines.ca
• Email: [email protected]
• Instagram: https://www.instagram.com/180wines/
• Facebook: https://www.facebook.com/180wines/