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Window Treatments for Profit with LuAnn Nigara

Window Treatments for Profit with LuAnn Nigara

LuAnn Nigara

362 episodesEN

Show overview

Window Treatments for Profit with LuAnn Nigara has been publishing since 2022, and across the 4 years since has built a catalogue of 362 episodes. That works out to roughly 200 hours of audio in total. Releases follow a several-times-a-week cadence.

Episodes typically run twenty to thirty-five minutes — most land between 16 min and 51 min — with run-times ranging widely across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 5 days ago, with 17 episodes already out so far this year. The busiest year was 2023, with 134 episodes published. Published by LuAnn Nigara.

Episodes
362
Running
2022–2026 · 4y
Median length
23 min
Cadence
Several per week

From the publisher

This podcast is specifically designed for window treatment professionals. If you are interested in doing what you do better, whether you are a retailer, installer, workroom, sales rep or from our industry partner community, you have found your people. We are going to talk about sales, marketing, hiring, efficiency, productivity and of course, profitability. Because why do any of it if you are not profitable, right? My name is LuAnn Nigara and I have been in the window treatment industry for 4 decades. With my husband Vince and our cousin Bill Campesi we’ve built our business, Window Works, from start up to over 4 million dollars in annual sales and to a team of 15. Vin, Bill and myself are also part of the ownership team at Exciting Windows. Exciting Windows is the industry leader in mentoring, supporting and inspiring window treatment professionals to build a better business. So I get you, I know what you do. I have spent my career doing it with you. So how about we get started making your business better, shall we?

Latest Episodes

View all 362 episodes

362: Q3 Series | Small On Purpose Part 2 | Buy Back Your Time Without Building a Team

Aug 24, 202640 min

361: Q3 Series | Small On Purpose Part 1 | Small Is a Decision, Not a Compromise

Aug 10, 202624 min

360: Michael Barbarita: The Five Numbers Every Window Treatment Owner Should Track Weekly

Aug 3, 202658 min

359: Robin J. Emdon: The Quote You Promised Yesterday Still Isn't Written

Jul 20, 20261h 20m

358: What Would Lu Do?: Solid Salesperson, Shaky on Products — Now What?

Jul 6, 202622 min

357: Jim Davis-Johnson: Build a Luxury Window Treatment Business Without a Workroom

Jun 22, 20261h 0m

356: What Would Lu Do? Q2 Series | When the Right Thing Gets Hard | Part 5: When the Wrong Opportunity Looks Exactly Right

Jun 8, 202629 min

355: WWLD: Q2 Series | When the Right Thing Gets Hard | Part 4: Architectural Digest Isn't Coming

May 25, 202618 min

354: What Would Lu Do?: Q2 Series | When the Right Thing Gets Hard | Part 3: When You Step Back and Your Team Steps Around You

May 11, 202618 min

353: What Would Lu Do?: Q2 Series | When the Right Thing Gets Hard | Part 2: When You Build the Loop and Your Team Doesn't Close It

Apr 27, 202621 min

352: What Would Lu Do?: Q2 Series | When the Right Thing Gets Hard | Part 1: When a Good Client Pushes Back on Your Price

Apr 13, 202636 min

351: What Would Lu Do?: The Gap Between Knowing and Doing: A Q1 Reality Check Before We Go Any Further

Today on Window Treatments for Profit You started the year with clear decisions. More profit.Faster decisions.A stronger team.Less chaos.Intentional growth. But now Q1 is behind you. So here’s the real question… What actually changed? In this episode, LuAnn walks you through a simple but honest Q1 review to help you assess what was implemented, what stalled, and where execution broke down. Because most business owners don’t have a knowing problem.They have a doing problem. This is not about judgment.It’s about awareness. You’ll identify where your decisions didn’t translate into action and learn how to start recognizing the exact moments where your business shifts off track. Before you can fix the pattern… you have to see it. Our Favorite Links ⁠⁠⁠⁠⁠⁠Windowworksnj.com⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Exciting Windows⁠⁠⁠⁠⁠⁠ What’s new with LuAnn Nigara ⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour 2025⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠ Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠Book 3: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠

Mar 30, 202619 min

350: What Would Lu Do?: Part 5- Grow Intentionally, Not Accidentally.

Today on Window Treatments for Profit This is the fifth and final episode in our WWLD January series:Five Decisions That Change Profit, Time, and Control in Your Window Treatment Business. In this episode, LuAnn Nigara tackles the most overlooked leadership decision of all:What are you intentionally building? After walking through four foundational decisions around profit, leadership, team stability, and operational clarity, this final conversation zooms out to address direction. Because once your business becomes more stable and less reactive, the real danger is no longer chaos.It’s drift. In Grow Intentionally, Not Accidentally, LuAnn unpacks how smart, capable business owners end up overwhelmed not because they made bad decisions, but because they let momentum decide for them. You’ll hear: Why growth on its own is not a strategy How accidental growth quietly erodes profit, standards, and culture Why “saying yes” often feels responsible but costs more than you realize The identity-level questions every owner must answer to grow on purpose Practical action steps to break the cycle of reaction and lead intentionally LuAnn also references her earlier solo episode, WWLD Episode #337: Volume or Value, for listeners who want to go deeper into the tension between different growth models and how easily businesses drift between them without realizing it. This episode is not about growing faster.It’s about growing with clarity. Or deciding not to grow at all. Either way, it’s a decision. Listen in and bring the WWLD series full circle. Our Favorite Links ⁠⁠⁠⁠⁠⁠Windowworksnj.com⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Exciting Windows⁠⁠⁠⁠⁠⁠ What’s new with LuAnn Nigara ⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour 2025⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠ Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠Book 3: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠ Other Shows Mentioned WTFP #337 WWLD: Volume or Value AWDB 475 Power Talk Friday: Desi Creswell: How to Create More Time AWDB 557 Power Talk Friday: Desi Creswell: Develop Your CEO Mindset AWDB 698: Power Talk Friday: Desi Creswell: Tactics to Beat Burnout and Overwhelm AWDB 777 Power Talk Friday: Desi Creswell: Leading from Your Future Self AWDB 871 Power Talk Friday: Desi Creswell: Out of Overwhelm: Why Time Management Begins With Your Mindset

Feb 23, 202614 min

349: What Would Lu Do?: Part 4- Remove One Operational Bottleneck That Wastes Time Every Week

Today on Window Treatments for Profit In Part 4 of the WWLD series, LuAnn Nigara breaks down how window treatment business owners unknowingly become the bottleneck and the one decision that restores time, clarity, and control. In this episode of Window Treatments for Profit, we continue the WWLD January series with Decision #4: Remove One Operational Bottleneck That Wastes Time Every Week. This is not about working harder or hiring faster.It’s about recognizing where you, as the owner, may be unintentionally slowing the business down. LuAnn walks through real-world scenarios that window treatment business owners experience every day: Orders delayed because the sale moved on but the backend didn’t Installer details living in the owner’s head instead of a system Schedule chaos caused by missing handoffs Sales teams and admins doing their best without clear processes Drawing lessons from candid conversations on A Well-Designed Business with Rebecca Hay, Beth Diana Smith, and Hilaire Pickett Martin, LuAnn connects the dots between anxiety, resistance, and leadership responsibility. You’ll learn: Why owner-operators often become the bottleneck without realizing it How undocumented processes quietly erode profit, trust, and time Why resistance to systems isn’t about being busy—it’s about fear How removing just one bottleneck can immediately restore control If your business relies on your memory, constant involvement, or last-minute fixes, this episode will hit close to home. This is CEO-level thinking for window treatment professionals who want fewer fires, clearer systems, and a business that runs well—even when they’re not in the room. Listen now and take the next step toward running your business like a business. Our Favorite Links ⁠⁠⁠⁠⁠Windowworksnj.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Exciting Windows⁠⁠⁠⁠⁠ What’s new with LuAnn Nigara ⁠⁠⁠⁠⁠The Power Talk Friday Tour 2025⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠ Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠Book 3: ⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠Podcast⁠⁠⁠ Other Shows Mentioned • Episode 806 with Rebecca Hay • Episode 635 with Beth Diana Smith • Episode 864 with Hilaire Pickett Martin

Feb 9, 202623 min

348: What Would Lu Do?: Part 3- Create a Stable Team That Doesn’t Rely on You

Today on Window Treatments for Profit Hiring is exhausting.Training is expensive.And losing good people doesn’t set you back weeks. It sets you back months. In this episode of Window Treatments for Profit, we’re continuing our January WWLD series with Decision #3: Stabilize Your Team So You’re Not Constantly Starting Over. If you feel like you’re always retraining adults on the basics, this episode will challenge a hard truth: the issue usually isn’t effort. It’s leadership and systems. We talk about why retention has very little to do with perks and everything to do with expectations, standards, and clarity. You’ll hear why chaos drives good employees away faster than money, and how strong leadership creates teams that step up, protect your reputation, and carry the business forward even when you’re not in the room. This episode is for experienced owners who want: Fewer mistakes and less rework A team that understands the big picture Stability that holds up during busy seasons and hard moments Leadership systems that work week after week, not just during reviews This isn’t about being nicer.It’s about being clearer. And it’s one of the most overlooked decisions that changes profit, time, and control in your business. Shorten response time so problems don’t linger. Unresolved issues don’t just disappear. They get heavier. And the longer they sit, the more they cost you. In this episode, LuAnn explains why slow response times turn otherwise manageable problems into trust-breakers, how businesses unintentionally train themselves to be reactive instead of professional, and why silence is never neutral in the eyes of your customer. You’ll also learn three practical action steps to help you: Prevent problems from falling through the cracks Assign clear ownership instead of relying on memory Close the communication loop so customers feel informed, not ignored LuAnn shares real-world lessons from Window Works, including why some of her most loyal and referral-heavy clients were ones where something initially went wrong — and how fast, consistent follow-through made all the difference. This episode is not about perfection. It’s about intention, clarity, and leadership. And it’s one of the fastest ways to protect both your profit and your sanity. Our Favorite Links ⁠⁠⁠⁠Windowworksnj.com⁠⁠⁠⁠ ⁠⁠⁠⁠Exciting Windows⁠⁠⁠⁠ What’s new with LuAnn Nigara ⁠⁠⁠⁠The Power Talk Friday Tour 2025⁠⁠⁠⁠ ⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠ Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠Book 3: ⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠Website⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠Blog⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠Twitter⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠Podcast⁠⁠ Other Shows Mentioned AWDB #68 Chad James AWDB #634 Jessica Harling AWDB #983 Kathy Kuo

Jan 26, 202617 min

347: What Would Lu Do?: Part 2- Shorten the Time Between a Problem and a Decision

Today on Window Treatments for Profit In Part 2 of this five-part WTFP series, LuAnn tackles a decision that quietly drains profit, damages reputation, and creates unnecessary stress in far too many window treatment businesses: Shorten response time so problems don’t linger. Unresolved issues don’t just disappear.They get heavier.And the longer they sit, the more they cost you. In this episode, LuAnn explains why slow response times turn otherwise manageable problems into trust-breakers, how businesses unintentionally train themselves to be reactive instead of professional, and why silence is never neutral in the eyes of your customer. You’ll also learn three practical action steps to help you: Prevent problems from falling through the cracks Assign clear ownership instead of relying on memory Close the communication loop so customers feel informed, not ignored LuAnn shares real-world lessons from Window Works, including why some of her most loyal and referral-heavy clients were ones where something initially went wrong — and how fast, consistent follow-through made all the difference. This episode is not about perfection. It’s about intention, clarity, and leadership. And it’s one of the fastest ways to protect both your profit and your sanity. Our Favorite Links ⁠⁠⁠Windowworksnj.com⁠⁠⁠ ⁠⁠⁠Exciting Windows⁠⁠⁠ What’s new with LuAnn Nigara ⁠⁠⁠The Power Talk Friday Tour 2025⁠⁠⁠ ⁠⁠⁠Watch the Docuseries!⁠⁠⁠ ⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠ Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠ Audiobook: ⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠ Book 2: ⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠Book 3: ⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠Website⁠⁠⁠ LuAnn’s ⁠⁠⁠Blog⁠⁠⁠ Like Us: ⁠⁠⁠Facebook⁠⁠⁠ | Tweet Us: ⁠⁠⁠Twitter⁠⁠⁠ | Follow Us: ⁠⁠⁠Instagram⁠⁠⁠ | Listen Here: ⁠⁠⁠Podcast⁠⁠

Jan 12, 202623 min

346: What Would Lu Do?: Part 1- Increase Profit Without Increasing Chaos

Today on Window Treatments for Profit What if this year wasn’t about setting better goals…but about making better decisions? This episode kicks off a five-part January series focused on five high-level decisions that materially change how a window treatment business runs. Not resolutions. Not wish lists. Real business decisions that impact profit, leadership, and personal satisfaction. In Part 1, LuAnn breaks down the first and most foundational decision: Increase profit without increasing chaos. If your revenue looks strong but you still feel short on time, margin, or breathing room, this episode will help you understand why. You’ll learn the difference between closed sales and profitable sales, how pricing decisions quietly shape your reputation, and why chasing volume often leads to more stress instead of more success. LuAnn also shares a proven, practical way to start improving margins immediately, based on systems she used for decades at Window Works and now teaches to Exciting Windows. Our Favorite Links ⁠⁠Windowworksnj.com⁠⁠ ⁠⁠Exciting Windows⁠⁠ What’s new with LuAnn Nigara ⁠⁠The Power Talk Friday Tour 2025⁠⁠ ⁠⁠Watch the Docuseries!⁠⁠ ⁠⁠https://www.luannnigara.com/cob⁠⁠ Purchase LuAnn’s Books Here: Book 1: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Audiobook: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Book 2: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠Book 3: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠Website⁠⁠ LuAnn’s ⁠⁠Blog⁠⁠ Like Us: ⁠⁠Facebook⁠⁠ | Tweet Us: ⁠⁠Twitter⁠⁠ | Follow Us: ⁠⁠Instagram⁠⁠ | Listen Here: ⁠⁠Podcast⁠⁠

Jan 5, 202619 min

345: Vanessa Shepherd: Pinterest SEO, Workflow, and Repurposing Strategy for WT Pros

Today on Window Treatments for Profit In this crossover episode, Vanessa Shepherd breaks down how to use Pinterest without letting it take over your week. This is about workflow, SEO basics, and simple systems that help you turn each project into strong Pinterest content.Window treatment pros will appreciate how directly this translates to your world. One install can fuel weeks of high-performing pins when you follow a clear workflow. You’ll learn: How to build a sustainable Pinterest routine Which keywords matter and where to place them How to repurpose project images into multiple pins How to batch and schedule content for consistency What’s changed in Pinterest SEO for 2025 Download the Goodie to see updated best practices. Get the Goodies For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠here⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠ Pre-Order Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara LuAnn’s ⁠Website⁠ LuAnn’s ⁠Blog⁠ ⁠Power Talk Friday⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠ Other Shows Mentioned: Amber De La Garza #385 Summer Tannhauser #292 Allison Fannin #223 Kate Ahl # 331 Other Resources mentioned: Website: primary: She’s Got Vision Blog course microsite: learn.shesgotvision.com Blog: She’s Got Vision Blog

Dec 22, 20251h 17m

344: Kate Ahl: Using Pinterest to Understand Client Style and Strengthen Your Brand

Today on Window Treatments for Profit In this re-air from A Well-Designed Business, Pinterest expert Kate Ahl walks us through how Pinterest can support not only your marketing but also your client communication.Window treatment pros can benefit from this just as much as designers. Pinterest reveals patterns, preferences, style direction, and functional priorities long before you step into a consultation. It helps you prepare smarter and present your work with clarity. You’ll learn: How client Pinterest boards reveal real style preferences What makes an image “Pinterest friendly” How to structure boards that reflect your brand How to curate content so clients understand your expertise What’s changed for 2025 in Pinterest’s visual and organizational tools Download the companion Goodie for up-to-date insights. What’s new with LuAnn Nigara ⁠luannuniversity.com⁠ ⁠https://www.luannnigara.com/cob⁠ Get the Goodies For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠here⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠ Pre-Order Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara LuAnn’s ⁠Website⁠ LuAnn’s ⁠Blog⁠ ⁠Power Talk Friday⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠ Other Shows Mentioned: ⁠Summer Tannhauser #292 Allison Fannin #223 Leslie Carothers (Savour Partnership) #209 Other Links Mentioned: Website: Simple Pin Media Pinterest: Simple Pin Media Facebook: Simple Pin Media Twitter: Simple Pin Media Podcast: Simple Pin Media Podcast

Dec 15, 20251h 9m

343: Cathy Heflin: Pinterest Foundations for Window Treatment Pros

Today on Window Treatments for Profit In this crossover episode from A Well-Designed Business, Pinterest strategist Cathy Heflin explains the fundamentals that still matter today. Pinterest is a search engine, not a social platform, and when you understand how it works, you can create visibility that lasts for years. If you’re a window treatment professional who wants more qualified inquiries, more eyes on your projects, and a marketing effort that compounds over time, this conversation gives you the core principles you need. You’ll learn: Why Pinterest continues to drive long-term visibility What “fresh pins” and consistency actually mean How to optimize titles, descriptions, boards, and bios for search How local window treatment pros can be discovered by the right clients What’s changed for 2025 and what remains true Be sure to download the updated Goodie for this episode. LuAnn Nigara and Cathy Heflin’s Ah-Ha Moments “We have to view Pinterest as a search engine like Google and YouTube, which automatically puts it into way more valuable real estate for our brains, our energy, our money, and our advertising or marketing dollars.” -LuAnn “Done is better than perfect. Get that content up so that you can start to have something to pin to and have places to send your clients.” -Cathy More About Cathy Heflin Cathy Heflin is a Pinterest Marketing Consultant and Strategist. She launched her Pinterest consulting business after personally experiencing how powerful Pinterest was as a driver of traffic to her own blog and online home decor shop. She offers organic and paid ad Pinterest Marketing strategies to help brands grow brand awareness, increase website traffic, increase sales, and grow their email list subscribers. Connect with Cathy Heflin Website Instagram Pinterest LinkedIn What’s new with LuAnn Nigara luannuniversity.com https://www.luannnigara.com/cob Get the Goodies For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #574 Power Talk Friday: Deb Mitchell: Attract the Right Clients With Stand-Out Copy #750 Power Talk Friday: Erin Harding: Paid Pinterest Campaigns for Interior Designers #587 Darrell Long: The Best Design Comes From Within, Not Pinterest #487 Power Talk Friday: Vanessa Shepherd: Pinterest Strategies to Grow Your Interior Design Business #331 Power Talk Friday: Kate Ahl: Pinterest for Your Interior Design Firm #292 Power Talk Friday: Summer Tannhauser – How to Leverage Pinterest for Your Interior Design Firm #223 Allison Fannin – Pinterest Tips for Your Interior Design Firm

Dec 8, 20251h 6m