#20 | Why You Need a Demand-Based Content Strategy To Attract, Engage & Retain New Listeners
Why Your Podcast Isn't Growing: Principles On Content Marketing, Building an Audience & Online Coaching Sales · Get More Listeners
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Show Notes
Most podcasters target high-profile guests as a growth strategy.
Expectation…
1. Invite guests with a big audience.
2. They promote the podcast.
3. You gain exposure and more listeners.
Reality looks more like…
Listeners do come.
But don’t stick. (Or they just don’t come)
The point is, it’s a roller coaster of a ride, with expectations unmet.
The only thing predictable about targeting high-profile guests is that the results are unpredictable.
Hope you like that little joke ;)
But seriously. If you want to grow fast, get big and monetize ASAP!
It’s not sustainable, and it’s not a reliable way to grow!
But what if you could start attracting, engaging, and retaining new listeners without having to target high-profile guests?
What if you no longer had to guess your way with your content strategy?
But had a way to consistently cover highly popular topics that your listeners love to listen to?
How much easier would it be for you to gain traction?
This is an entirely NEW WAY of approaching the topics you cover on your podcast.
Literally, NO ONE is talking about it.
We call it building a Demand-Based-Content-Strategy.
When done right, it allows you to gain traction fast, keep more of the listeners you attract, and positions you as an expert and authority in your niche!
In this episode, you’ll discover:
- What a demand-based content strategy is and how it can supercharge your growth
- Common mistakes that keep your podcast from attracting and retaining new listeners
- Why you need to stop relying on guests to bring in new listeners and why you need to start relying on your content strategy
- A low-effort step-by-step process to help you attract, engage, and retain 1000s of new listeners in weeks not years
So if you want to learn how to start building your own demand base content strategy to attract, engage and retain new listeners, scroll up and click play!
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Content Pillars of ‘Why Your Podcast Isn’t Growing’
How to grow a podcast
How to build a content strategy
How to grow an engaged audience
How to get more listeners for your podcast
How to use social media to grow a podcast
Social media strategies for growing a podcast
Podcast SEO (Search Engine Optimisation)
Podcast growth strategies
How to build an audience with podcasting
Podcast marketing
Content marketing
Podcast guesting
This is not a podcast like, Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien by more like ‘Why Your Podcast Isn’t Growing’ by Anthony Nwaneri.