#81 Market Smarter Not Harder In Your Whitening Business
Whitening Wednesday Podcast · MentorRach
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Show Notes
It's Rewind Week again! Today we're revisiting one of my favorite episodes – a conversation with powerhouse marketing coach Kelsey Riedel. This one's packed with timeless advice you can apply right now in 2025.
⏱️ Timestamps: 00:00 – Intro – Feedback from our first Revisit episodes 00:54 – A note from Rach: Don't delete your old content (backups = gold for marketing) 01:41 – Why an outside perspective on business is often what you really need 02:46 – Meet Kelsey – top-rated business coach & host of Visionary Life Podcast 04:23 – Sponsor shoutout – Fern Whitening Supplies: best tech + products for whitening pros 05:21 – Kelsey's story: corporate marketing in Toronto → freelance → entrepreneurship 07:01 – Building digital strategy in the early days of social media 08:32 – Launching the Visionary Method – 7 steps to market your business 10:21 – The saturation problem: why Instagram growth isn't what it used to be 12:12 – The vanity metric trap: followers vs actual profitability 13:48 – When should a service-based provider invest in marketing help? 15:25 – Why your marketing plan must align with your strengths, not trends 16:28 – Hundreds of ways to get visible beyond Instagram & TikTok 17:44 – Listener Q&A: Kelsey's favorite organic channels (stories & podcasting) 19:20 – Paid ads: why most small businesses shouldn't start here 21:01 – Selling without discounts – using urgency & scarcity instead 22:42 – What service providers struggling with marketing should do first 23:38 – Kelsey's 1:1 private business + marketing coaching explained
Follow Kelsey @kelseyreidl
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