Episode 167, Pam Zapata, CEO at Society Eighteen - Bridging the Marketing Gap | WHERE BRAINS MEET BEAUTY®
Like many entrepreneurs, Pam Zapata saw a need and decided to fill it. As an expert in influencer marketing and the CEO at Society Eighteen, Pam is passionately bridging the gap between what's been historically referred to as 'multicultural marketing' ...
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Show Notes
Like many entrepreneurs, Pam Zapata saw a need and decided to fill it. As an expert in influencer marketing and the CEO at Society Eighteen, Pam is passionately bridging the gap between what's been historically referred to as 'multicultural marketing' and 'general marketing', helping companies reach diverse influencer partners, and vice versa. This episode focuses on important topics of tokenism, diversity, and racial inequality.
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