#23 Treat Creativity Like Your Romantic Relationship - Tobias Eismann, PhD in Creativity & Creative Strategist at Siemens
Tobi is curious, loves trial and error, is extremely honest and vulnerable. I think his vulnerability is his super power. Tobi holds a PhD in creativity, was a lecturer, co-founder of a creativity beverage firm, and held a TedX talk on “Falling in Love with Creativity”. He models the traits required for success in his role as ‘Creative Strategist’ at Siemens, where he enables people in their creative process, setting the company up to be more disruptive. He explains how being disruptive requires 2 key aspects: to work on creativity like we work on ourselves in relationships, and to value and to spend more time in the "problem space" where we dig into a problem before we jump into developing solutions.
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Show Notes
Creativity is 1% inspiration and 99% perspiration. Here's how to get a good sweat in and love the process:
- Disruptive innovation requires us to value and focus on “how” (team & problem solving), less on “what” (product)
- Spend digging into a problem and get comfortable in that space by letting go of perfectionism, and being ok with the discomfort that arises
- Ideas arise from being in stand-by: Slow down, and use play and relaxation so your subconscious mind can push ideas into your consciousness
- Seek environments where you aren’t the expert, be curious and open, accept people who are different to you, this will heighten your/team’s creativity
- Don't wait for a perfect plan, scenario, environment, or reason to do / create. Start and allow your first few steps to be wobbly
Connect with us:
Tobi on Linkedin, his website, and check out his TedTalk and his podcast on creativity
Me, Helena, on Linkedin or Instagram , or visit my website for more inspiring change stories.
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